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Something that feels weird to say: I am no longer with the BuzzShift Team.
Today officially marks the end of an era. 12 years ago today, more than a decade ago, I was building concepts and designing what would be the first logo along with a site to show off what we do: BuzzShift, a digital strategy agency for emerging brands. That website would be refreshed 10 times over, along with the brand and logo and treatments over the next 12 years. I think I knew then, BuzzShift would go on to do great things.
The (other) BuzzShift Co-Founder, Eddy Badrina, and I set out to create a shift. What started as a conversation led to a vision, which led us to reimagine and rethink the strategic approach in marketing, aiming to flip the broken traditional advertising agency model on its head. We had a list of what wasn’t working, and it started with people.
The greatest asset an agency can hold are its people, and its culture. From the very beginning, Eddy and I began hiring based on core strengths and culture, and stopped prioritizing just the skill set. Little did we know, we set a standard that would build an amazing team of marketers, advertisers, writers, and visionaries that would build and grow some of the fastest growing brands in the United States.
In 2016 Eddy and I went through an acquisition. Less than a year later in 2017, we jumped at the opportunity to buy back the company we started, and bring back the people who made BuzzShift, BuzzShift. We used this time as an opportunity to shift the BuzzShift client focus to mission led and purpose based brands. In 2019, we continued to shift and became hyper focused on DTC brands, and during lockdown in 2020, we made the complete dedication to mid-market, growth oriented brands.
In 2020 we were thrilled to make the INC 5000 Fastest Growing Companies. In an unprecedented time throughout 2020 and 2021, The BuzzShift Team grew Brands 1200%+, and earned the Title of #10 2021 Fastest Growing Company in Texas. In Feb 2021, we were acquired again.
Thinking back through the years, I am not only thankful I was able to work with the greatest co-workers, but I was fortunate enough to work with incredibly talented Founders at some of the world's best brands. These Founders and brand teams believed in BuzzShift, they believed in our mission, and without them, BuzzShift wouldn’t have grown to what it is today.
Watching this thing grow over the last 12 years; Watching BuzzShift emerge as a key market leader as a Digital Strategy Agency; this is something I feel incredibly honored to be a part of.
I’d like to thank Eddy Badrina for chasing this dream with me all those years ago. I’d like to thank the incredible Founders and Teams I’ve been honored to meet and work with. And most of all, I’d like to thank the incredible marketers and brand builders I’ve been able to work alongside of. BuzzShift wouldn’t be what it is today without your talent, teamwork, and trust. It’s been an honor to lead you here.
As I navigate through the next phase of my career, please don’t hesitate to reach out. Whether you need advice, a second opinion or recommendation, or even for a cup (or two) of coffee, I’m happy to chat, and I’d love to meet.
Here’s to the next chapter,
-Cam
